While instructors tend to focus on things like course mechanics, lessons, and assignments, prospective students are more interested in what they’ll gain from taking the course. Will they earn a certification? Will they be a member of a group? Will they have a new skill to put on their resume? 

Use the course description to tell students about the outcome, such as:

·         A formal certification 

·         An advanced understanding of the topic

·         Access to an exclusive group 

·         A tangible skill or experience

·         A portfolio 

The outcome should be closely related to the class topic and something that the student is likely to value. For example, a course on finance might promise students a personalized plan for reducing debt while a course on fashion might help students define their own style. Outlining these outcomes helps the student recognize the value the course will bring to their life. It can also set your courses apart from others on the same topic.